INTRODUCING BIN 389

DESIGNED BY TROYE SIVAN

A creative dialogue with a shared passion for culture and creating moments that matter. Penfolds is proud to unveil the first design collaboration with new Creative Partner, Troye Sivan. The first chapter in a landmark multi-year collaboration - Bin 389, reimagined through Troye’s artistic lens.

The 750ml gift box and bottle, carefully hand wrapped in tissue paper printed with one of twenty images selected from Troye’s personal camera roll.

Discover this limited-edition collaboration. Made for memories.

Shop Now

Article: Bin 389 Designed by Troye Sivan

Share

Memory isn’t fixed - it’s fluid, imperfect, and deeply personal. Rather than a precise record, it’s a reinterpretation, shaped each time we recall it. Details shift, emotions blend, and the past becomes a mix of truth and nostalgia.

Across decades, Bin 389 has marked moments of connection. This is the feeling behind the launch film. An intimate dinner party with Bin 389, captured through the imagination of Troye Sivan and esteemed filmmaker, Julian Klincewicz.   A celebration of shared moments of communal joy. In the words of Troye, “we should all get together more often…”

BIN 389 MAGNUM EDITION

LIKE A MEMORY HELD IN TIME

The ultra-rare magnum edition was designed by Troye and handcrafted by South Korean artist Rahee Yoon. Each piece is unique, layering tactile materials with imagery from Troye’s personal camera roll – moments of inspiration and connection, suspended in time. A bold yet balanced wine, celebrated as art.

TROYE SIVAN

Troye Sivan is a GRAMMY‑nominated Australian artist whose influence spans music, design, fashion, and contemporary culture. With billions of streams, global tours and over a decade of acclaimed work, he has become one of the defining creative voices of his generation – recognised for his instinctive sense of style, visual storytelling and ability to shape emotion into art.

His perspective brings new energy to Bin 389, opening a new chapter of shared creativity.

Discover more

News

The Year of the Horse

Grange Our Penfolds Grange gift box features a unique die-cut frontpanel, inviting the collector to personalise their gift by crafting their own Horse motif, honouring the tradition of paper cuttin...