The experience unfolded across three thoughtfully designed spaces that invited guests into Troye’s world - with furniture and styling curated by Troye and Luca Pronzato, Founder and Creative Culinary Director of We Are Ona.

Drawing on his creative leadership at Tsu Lange Yor (TLY), the luxury fragrance and homewares brand he founded in 2023, Troye brought the brand’s ethos of unorthodox elevation and its focus on self, sanctuary and heritage into the event design. Known for its independent collection of fragrances and art driven objects, Tsu Lange Yor echoes his instinct for crafting environments that evoke emotion and connection. This same creative approach shaped the event direction and materiality, with cues to TLY’s design language subtly woven through the spatial storytelling, product presentation and sensorial experience.

The focal point was the unveiling of Bin 389 Designed by Troye Sivan. Two limited-edition wines, a 750ml and a 1.5L magnum art piece, both showcasing wine from the 2023 vintage.
The magnum edition, handcrafted by South Korean artist Rahee Yoon, is limited to just 20 pieces, making it an exceptionally rare collector’s item, available by expression of interest only. The wine itself, Bin 389, reflects Troye’s expressive, approachable character and casual elegance.