Let's Open a Penfolds

Whether marking life's celebrations or embracing an unexpected moment, the reason to open a Penfolds is to connect.

Life is full of reasons to gather. Some moments call for a Penfolds. A milestone birthday or anniversary, and that bottle you've cellared for such a moment. Others become memorable because a remarkable bottle is opened. An impromptu evening transformed into something to savour and remember.

Whatever the occasion, connection is at its heart. Discover the reasons to open a Penfolds, and the wines that bring us together.

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MARKING MILESTONES

THE ANNIVERSARY WE OPENED THE GRANGE

Milestones are future memories made today. For these moments, our flagship wines, such as Grange or Bin 707, act like treasured timepieces. Great bottles accompany us through the years, evolving patiently as life unfolds and milestones draw closer.

When the moment arrives, opening a Penfolds Grange honours both the occasion and the years that led us there. Years later, the memory remains inseparable from the wine itself. It becomes the anniversary we opened the Grange.

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ELEVATING MOMENTS

THE EVENING STARTED WITH BIN 407

Some moments are special because we make them so. They might begin with a simple invitation to gather before we head out. Before the theatre. Taking family out for dinner. Celebrating a friend's promotion.

A thoughtfully chosen bottle sets the tone for what is to come. Open a Bin 407 Cabernet Sauvignon or Bin 311 Chardonnay alongside beautifully aged Comté, bresaola or rillette. An elegant beginning to a memorable evening.

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EMBRACING SPONTANEITY

BIN 389. JUST BECAUSE

Some of life's most memorable moments are not planned. A friend passing through town. A free evening. An overdue catch-up where stories and laughter flow.

Just because. It's about making time for the people who matter. A shared bottle that brings everyone to the same table. Open a St Henri Shiraz or Bin 389 Cabernet Sauvignon Shiraz for no other reason than it's been too long since we saw each other.

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RITUAL AND TRADITION

THE HOLIDAYS DON’T START UNTIL WE OPEN YATTARNA

Some bottles become part of tradition. Christmas Eve with family. The first lunch at the holiday house. A reunion etched in everyone’s diary, year after year.

For some, the holidays don't start until the decorations are up. For others, it’s not until Reserve Bin A or Yattarna Chardonnay is opened. Surrounded by familiar faces and shared alongside freshly shucked oysters, Yattarna becomes as anticipated as the occasion itself. One year, then the next.

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Winemaking & Wine Regions

Penfolds Cool Climate Winemaking

Discover which cool climates bring nuance and balance to the full-bodied reds of Penfolds, as well as tension and poise to our whites.

Cellaring & Wine Care

Penfolds Wines that show the rewards of cellaring

Tasted for the latest edition of Rewards of Patience, the wines featured here are within their recommended drinking windows now. They provide a lens into the future for today's releases.