NEWS & COLLABORATIONS
Since 1844, Penfolds has looked beyond traditional wine boundaries. This innovative spirit has been a driving force behind our creative partnerships, exclusive and rare wine releases, and collaborations with master craftsmen.
From our work with NIGO, to our inter-continental ventures, explore this page to stay up to date with our latest announcements and all Penfolds news.
‘Most Admired Wine Brand 2024’
Penfolds has been recognised in the top three Most Admired Wine Brand by Drinks International for 2024.
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Penfolds has appointed La Place de Bordeaux as an official distributor partner of our icon wines in Europe, coming into effect on 30th January 2024, in our 180th anniversary year.
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In an exciting debut, Penfolds has unveiled Transcend by Penfolds, a reimagined wine tasting experience which brings the Penfolds Collection to life in a new and exciting way.
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WELCOME THE YEAR OF THE DRAGON
In 2024, we celebrate the Year of the Dragon. A sign that symbolises power, honour, luck, and success. Celebrate with our Limited Edition Magnum.
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Penfolds Victoria Derby Day 2023
In a nod to the traditional beachside treat, we collaborated with Piccolina Gelateria, bringing to life a gelato experience that encapsulates the essence of Penfolds Bin 51 Eden Valley Riesling. Ta...
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Our newly released Penfolds Collection gift boxes were a winner of the prestigious Formes de Luxe Awards, held recently in Monaco, with the judges praising the innovative approach to sustainability.
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We are delighted to announce that Penfolds became one of the first Golden Vines® All-Star winners at the weekend, winning the award for Best Fine Wine Producer – Rest of the World three years in a ...
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Penfolds partnered with Australian artist, Mikaela Stafford, to bring this visually impactful territory to life. Follow your curiosity into the unknown.
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This August 18 and 19, Venture Beyond by Penfolds returned to Carriageworks in Sydney.
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This year marks 21 years since our first Cellar Reserve Grenache. To celebrate the milestone, we proud to unveil our inaugural Bin 21 Grenache. A showcase of Barossa Valley grenache.
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