‘Most Admired Wine Brand 2024’

PENFOLDS HAS BEEN RECOGNISED IN THE TOP THREE MOST ADMIRED WINE BRAND BY DRINKS INTERNATIONAL FOR 2024.

The prestigious list, now in its 14th edition, has seen great wineries from every corner of the world recognised by a carefully selected panel of experts from around the world including sommeliers, buyers, wholesalers, Masters of Wine and writers.

The panel of participants were asked to cast their votes for wine brands from all regions, styles and qualities. The most admired wine brands awards are based on the following criteria:

The wine is consistent or improving quality
It reflects its region or country of origin
It responds to the needs and tastes of its target audience
It is well marketed and packaged
It has a strong appeal to a wide demographic

Now a veteran of the list, Penfolds featured third in this year’s list and retains the title of the Most Admired Wine Brand in Australasia.

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LA PLACE DE BORDEAUX

Penfolds has appointed La Place de Bordeaux as an official distributor partner of our icon wines in Europe, coming into effect on 30th January 2024, in our 180th anniversary year.