At the 2023 China International Import Expo (CIIE) held in Shanghai, Penfolds had the pleasure of welcoming four student volunteers from China Agricultural University to the Penfolds booth exhibition. This experience provided students with firsthand insights into the promotion of wines and the culture surrounding them. They had the opportunity to engage with exhibition attendees, including media representatives, industry professionals, government officials and consumers from across the globe, as well as assisting with the execution of masterclass tastings for attendees.
