Penfolds unveils "cultural series"

IN COLLABORATION WITH CHINESE CONTEMPORARY ARTIST CHEN FENWAN

Penfolds announces the launch of its new “Cultural Series” in collaboration with Chinese contemporary artist Chen Fenwan. Rooted in cultural heritage and driven by innovative, contemporary expression, the series reinterprets traditional Chinese culture through bold creativity, modern aesthetics, and fresh perspectives—offering a distinctive new experience of wine culture.

Collaborating artist Chen Fenwan uses traditional Chinese paper-cutting as her medium, blending folk heritage with contemporary art. Through dynamic visual language and imaginative storytelling, she brings renewed vitality to cultural symbols and introduces a richer, more engaging interpretation of wine culture.

Article: Penfolds unveils "cultural series"

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The design inspiration for this collaboration originates from traditional Chinese wishes for prosperity, happiness, and a good life, deeply rooted in auspicious cultural motifs.

Six unique wine labels have been created, each centered around a Chinese auspicious character:

XI (囍): Magpies and heart motifs symbolize joy and happy unions.
FA (發): Expanding spiral forms suggest growth and infinite upward energy.
SHOU (寿): A central longevity peach represents enduring health and long life.
CAI (财): Strings of coins symbolize continuous and abundant wealth.
FU (福): Vines, clouds, and mythical creatures symbolize the welcoming of blessings.
FU (富): Grapes, vines, and wine glasses convey abundance and prosperity.

Together, these symbols reflect traditional aspirations around life, family, fortune, and prosperity.

MEET THE ARTIST

Chen Fenwan is a leading post-90s contemporary Chinese artist and founder of Wan Studio (est. 2014). Based in Guangzhou and Foshan, she is widely recognized for:

Using paper as her primary medium
Combining traditional folk craftsmanship with contemporary artistic concepts
Creating immersive, narrative-driven installations

Her work bridges personal memory and collective cultural imagination, giving new life to traditional techniques within a modern context.

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ONE SUPERBLEND, TWO INTERPRETATIONS.

Crafted only in exceptional years, Superblend draws from prized parcels of A-grade Shiraz and Cabernet Sauvignon fruit originally destined for Grange and Bin 707.

IN COLLABORATION WITH CHINESE CONTEMPORARY ARTIST CHEN FENWAN

A CONTEMPORARY REIMAGINING OF AUSPICIOUS CHINESE CULTURE

MEET THE ARTIST

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